The Bacon Dilemma
For a recent job interview, I was given a challenge: Solve a real-life user-experience problem that does not involve software or the internet.
I decided TESCO's unhelpful bacon packet
was primed for some problem-solving.
The top piece of bacon is furthest away from the opening of the packet. This means...
The fiddly pack must be opened fully on first use
The meat dries out quickly
The flap gets greasy and untidy in the fridge
Analyse the process,
understand the problem,
find a solution.
You can see here the bacon is sliced (1), a rectangular tray is thermoformed in a rectangle below the meat (2), the film lid is applied from a branded roll (3) and finally it is boxed for shipping (4).